Social Networking and Libraries

Social Networking and Libraries
By Jennifer Miranda

 

One of the first social networking platforms to launch was Myspace (King 6).  Social media has developed so that it is not only for individuals use, but also organizations such as libraries and companies. Businesses are using social media to market, promote and sale goods.  Approximately 5 billion people around the world use social media for roughly two hours daily (King 6).  We now learn about current and popular events occurring around the world instantaneously. 

However, there are also downsides regarding social media that can be detrimental to others.  The platforms have attempted to block material that is violent, sexually explicit, and discriminatory (King, 6).  Censorship is a heated issue in our country and is causing a political polarization.  I believe that if the post is not harmful to others, then they should be able to share their opinion.  That is what makes our country a democratic republic.  Some groups are stating that their posts are to educate the public about their viewpoint on issues (Foote 32).  Libraries utilize social media to fight against first amendment censorship where books are being challenged (Foote 32). 

Technology has also changed how we access social media.  It used to be that people would access social media on their computer but now most people access it on their phones.  The most “popular” used platforms are Facebook, YouTube and Instagram which most libraries have accounts (King 6).  There are new platforms being created that are similar to Twitter now known as X such as Mastodon, Threads and Bluesky (King 6).  The most beneficial type of content is video and photographs that are visually appealing and popular with followers.  For libraries to grow their audience it is important to keep posting fun and interesting information.  The more the library posts the further opportunity it has to reach a wider audience.  Another suggestion for library social networking is to collaborate with local community influencers such as a news castor, political representative or a person that has notoriety in the community. The library should “experiment” by trying new platforms that become popular (King 9). 

Social media is a great way for the library to build recognition and educate others about programs and events.  You can spark interest regarding a book collection or author that is speaking at the library.  It provides community awareness about activities that they can participate in at the library (Education).    It can be a tool to educate the community about the history of banned books.  It is a cost-effective marketing method to stimulate interest and remind the community that the library welcomes everyone. 

 

Works Cited

Education, Department of. “Using Social Media Safely | NSW Government.” www.nsw.gov.au, 20 Oct. 2023, www.nsw.gov.au/education-and-training/digital-citizenship/parents-and-carers/using-social-media-safely.

Foote, Carolyn. “Resources for Combating Attempts at Censorship.” Computers in Libraries, vol. 43, no. 4, May 2023, pp. 32–34. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=163439697&site=ehost-live&scope=site.

King, David Lee. “Social Media Review and Strategy Update for 2024 Social Media.” Computers in Libraries, vol. 43, no. 10, Dec. 2023, pp. 6–9. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=lxh&AN=173884031&site=ehost-live&scope=site.